Amazon turns Cyber Monday deals into a week

Online retail giant Amazon has taken the Cyber Monday bull by the horns, extending it to a week-long extravaganza of deals in the hopes it will encourage shoppers.


Hot off the heels of its Black Friday deals, the e-commerce juggernaut has rolled right into what it's calling 'eight days of Cyber Monday.' The new set of discounts and price cuts go into effect on November 29, with Amazon offering promotional deals on any number of products like 3D printers, the Acer Chromebook, the Nest Learning Thermostat and several different models of Sony television set s. The deals will roll on all week, finally coming to an end on Friday December 5.


Saturday, November 29 will also see the Amazon Appstore continue the Free App of the Day bundle that it debuted on Black Friday. The bundle has more than $115 in paid games and apps such as Docs To Go Premium, Sonic Jump and Bike Race Pro for free to Android devices. Amazon will also be offering as much as 20 percent off purchases of Amazon Coins, which can be spent on in-app purchases like premium upgrades and game progression or be used to purchase apps and games outright.


Meanwhile, Amazon will be offering so-called exclusive 'lightning deals' on Cyber Monday itself through its mobile app. The app is available through the e-retailer's own Fire OS, the iPhone App Store, and Android's Google Play Store.


Industry analysts say that there has been a growing trend among consumers to eschew the long lines and cold, wet conditions that accompany Black Friday shopping, instead opting to stay inside, dry and warm, and do the majority of their shopping online instead. This has led t o the rising primacy of Cyber Monday over the past several years; in some instances retail sales made online on Cyber Monday have outstripped Black Friday sales at brick and mortar establishments. Many stores relying on physical shoppers have since extended their Black Friday hours to creep into the day before, threatening to disrupt Thanksgiving Day for countless retail employees that have traditionally had the day off in the past.


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