Amazon's Wearable Technology store opens online

Summary: The online retail giant dedicated a new online storefront entirely to wearable technology equipped with a 'Learning Center' for device newcomers.

Amazon announced Tuesday the launch of its Wearable Technology store, an online storefront designed to ba hub for the buzzword-worthy world of wearable devices.

Customers can shop selection of items from recognizable brands including Samsung, Jawbone and GoPro, as well as from emerging brands like Basis, Misfit, Narrative and Bionym.

The store features a 'Learning Center' full of product videos and detailed buying guides, which Amazon hopes will woo on-the-fence shoppers into making a purchase. There's also an 'Editor's Corner' said to contain wearable technology industry news, device reviews and more.

John Nemeth, director of Wireless and Mobile Electronics at Amazon, said in the announcement:

Wearable technology is an exciting category with rapid innovation and our customers are increasingly coming to Amazon to shop and learn about these devices. We're thrilled to bring our customers a store with the largest selection and great prices that helps eliminate the guesswork when deciding which wearable devices best fit their needs - whether that is tracking activity, staying connected through smart watches or capturing their next adventure with wearable cameras.

Wearable devices have remained a niche technology, with stigma surrounding Google Glass helping to bring attention to the area, but doing little good to boost its acceptance. Tune into ZDNet later today for a live debate on whether wearable technology can be saved or if its fatally flawed.


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