Pebble's Snarky Reply to the Apple Watch: 'Breathe Jony, It's Just a Watch'

Image: Marcio Jose Sanchez/Associated Press

If you were wondering how Pebble was responding to the Apple Watch, check out the brand's website.

The Kickstarter-developed smart watch brand has put up a special message for Apple SVP of Design Jony Ive:

Scroll down and the brand explains that the Pebble gets up to seven days of battery life off of one charge (versus about a day for the Apple Watch) and that 'Pebble is made by real people, for real people keeping it real.'

Finally: 'Just to recap: We made a watch, we didn't solve global warming.'

After cutting its prices to $99 and $199 for the Pebble and Pebble Steel, respectively, Pebble is suddenly a cheaper alternative to the Apple Watch, which will start at $350 when it goes on sale some time in 2015. Introduced last year, Pebble Technology raised $10.3 million on Kickstarter for its eponymous smart watch and another $15 million from venture capitalists.

The company has sold more than 400,000 watches and was projected to sell as many as 800,000 this year. That prediction came before Apple's introduction earlier this month. Apple is expected to sell as many as 10 million Apple Watches in the first year, according to some estimates.

Ive, who is usually effusive with praise for new Apple products, reportedly bragged that Switzerland - home of the world's luxury watches - would be in trouble after the Apple Watch launch. The Economist however points out that only 6% of watch revenues come from models that cost under $500.