Upcoming Nokia Phones 2014: Microsoft Slowly Phasing Out The Nokia Brand?

Have you ever wondered why there are still new Nokia phones in 2014 even after the mobile maker has been bought by Microsoft?

It appears that the Redmond giant is taking its time in the smartphone market, and is still allowing Nokia to release handsets with its brand name.

But that will soon change.

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According to a report by GSM Arena, a new Windows Phone device has been spotted, this time in Chinese search engine Baidu. In the report, it was dubbed as the Lumia 830, successor to the Lumia 820 which launched a couple of years ago.

In the image, the device will pack a 13MP primary PureView camera with Zeiss optics, while the phone's design is a plastic build with metal-looking strips encasing it.

The screen is rumored to pack 4.5 inches of screen real estate, though we can expect something bigger.

However, what is most interesting in the image is the branding 'Nokia by Microsoft' which is the first time we see in a smartphone. From what we can tell, it looks like Microsoft is slowly showing up in new Nokia handsets just to inform the market that it is working with the mobile maker in developing Windows Phone handsets.

In the next few months, expect the font for Microsoft to be bigger or more predominant than the Nokia label. And soon, upcoming Windows phones will all have Microsoft branding.

Microsoft has done a good job with its mobile platform, which is now slowly getting more attention than in its initial years in the market. Right after the Nokia deal, more OEMs have expressed their interest in developing WP 8.1-powered smartphones, including Samsung, Sony, HTC and some minor players in India and China.

If you are a fan of Nokia and you still want to get the latest Lumia handset before the 'Nokia' branding completely disappears, you better check out the latest WP powered handsets in the market.