Google Glass Rolls Out Diane von Furstenberg Frames

Image: Seth Wenig/Associated Press

Addressing the dorkiness factor that has discouraged many from joining the revolution, Google rolled out the DVF | Made for Glass collection on Monday, a Google Glass line created with designer Diane von Furstenberg.

A model designed for women, sold via Net-A-Porter, looks like half a pair of stylish glasses and half a mutant robot vision device. It sells for $1,800 and is available in five colors: brown, shiny lagoon, shiny elderberry, matte java and matte ice.

Image: Diane von Furstenberg

Three models targeted at men sell for $1,650. Both represent a premium of $300 and $150, respectively, over the $1,500 Glass and sport the DVF logo.

Image: Diane von Furstenberg

Google announced it was working with von Furstenberg last fall. Earlier this month, the company confirmed that a DVF line was coming. The new collection of frames and shades adds to Google's Titanium Collection, which launched in January. That collection will also become available on June 23 through the Mr Porter online store.

Furthermore, Google announced in March it has partnered with Luxottica, which should eventually yield Ray-Ban and Oakley-branded frames and shades for Glass. However, a rumor that Google is working with Warby Parker on new frames was debunked earlier this year.

There may be a market for a version of Glass with better-looking frames. A year or so after the first 'explorers' - consumers wearing the original frames - hit the market, the device is the subject of a backlash. Most recently, The Daily Show offered a withering critique of Glass and Explorers that became a viral hit after it tapped public distaste for the headsets.

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