Here's Uber's weird new way of recruiting drivers

FortuneHere's Uber's weird new way of recruiting driversFortuneIt's the latest effort in a push for more drivers that's already included rallies, advertisements, and word of mouth. Uber has a new weapon in its ongoing effort to recruit more drivers: a video game. The ride-sharing platform will launch UberDRIVE, a mobile ...Bits | Uber Releases Mobile Video Game to Recruit DriversNew York Times (blog)Uber made an iPhone game to help recruit new driversThe VergeUber Creates A Mobile Game To Help Drivers Navigate San FranciscoTechCrunchBusiness Insider -Cult of Mac -BuzzFeed Newsall 11 news articles »

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