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Advertisers Lose Billions As Ad Blocking Grows and Goes Mobile

ForbesAdvertisers Lose Billions As Ad Blocking Grows and Goes MobileNBCNews.comA study by Adobe and Pagefair shows that the practice of blocking ads while using the Web is growing quickly — and advertiser revenues are shrinking as a result. The latest numbers suggest that 16 percent of the online population in the U.S. used ...Why Ad Blockers Won't (Yet) Destroy Online AdvertisingForbesAd blocking will cost online publishers $22B this year, report findsCBC.caOnline ad-blocking is on the rise. That's bad news for everyone.Washington PostEconomic Times -Washington Times -Fortuneall 61 news articles »
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