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Mobile botnets are costing advertisers $1 billion in ad fraud, study shows

FortuneMobile botnets are costing advertisers $1 billion in ad fraud, study showsFortuneFraud detection firm Forensiq says its research shows malicious mobile apps are costing advertisers close to $1 billion a year. As mobile devices proliferate, app advertising has become a huge business, worth an estimated $20 billion in the U.S. alone.Watch In-App Mobile Ad Fraud In ActionWall Street Journal (blog)Marketers tricked into wasting $1bn on invisible app adsFinancial Times15% of smartphone apps can scam you, study findsMashableVentureBeat -Bloomberg -Forbesall 9 news articles »
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