Facebook testing 'Buy' option to allow users to make purchases directly on the ...


In an announcement made last week via a post on the 'Facebook for Business' blog, social network Facebook has revealed that a new feature is being tested by the company to enable users to purchase products directly from ads as well as posts on the News Feed.


According to the announcement, the new feature - a 'Buy' button on ads and Page posts - is presently in its trial phase; and will be accessible only by a few small and mid-size businesses in the US. The 'Buy' option will be available for specific products on the Facebook website and the company's mobile app, starting Thursday.


An image of the 'Buy' button in the blog post showed that the button is positioned in the right corner of the ads which are generally displayed to the users when they scroll through their Facebook news feeds.


A click on the 'Buy' button will show up a dialog box which will prompt the users to enter their payment details and shipping address. The credit-card information entered by the users will be transmitted by Facebook to a third-party payments processor; giving the details of the order to merchant, so that the order can be duly shipped.


About the 'Buy' option being tested by Facebook, the company said in the blog post: 'With this feature, people on desktop or mobile can click the 'Buy' call-to-action button on ads and Page posts to purchase a product directly from a business, without leaving Facebook.'


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