8 Social Media Marketing Tips for Trade Shows and Conferences
Even in this day and age Trade Shows are a critical component of any B2B company's marketing mix, however they involve considerable marketing investments by companies; booth space, design and fabrication of displays, travel, accommodations and marketing collateral and interactive content. It's little wonder then why more and more cities are offering more and more incentives to attract more trade shows and conferences to their cities to fuel economic development To help maximize ROI and create awareness many companies and organizations are turning to social media to improve their success at trade shows. Below are eight tips that can help your marketing team have a successful trade show experience. 1) Make Sure Your Brand is Discoverable on Social Media. Long before you start your trade show awareness campaign, you have to have an established presence on social media set up and ready to go. No one likes to be the first guests at a party and the same goes for fans connecting with