Axiom goes to the wall for Microsoft at Global Energy Forum

True to its mission to deliver "compelling creative that moves the right audience," Axiom-designed marketing materials for Microsoft proved a solid success last week at the software giant's ninth annual Global Energy Forum in Houston.
 
The most compelling element created by Axiom -- which has worked with Microsoft on the GEF since 2006 -- was physically tough to miss. An 11-foot tall, 98-foot wide Metro Design graphic spread across the Westin ballroom's front entrance, overlapping three doorways.

"The challenge was in maintaining Microsoft's graphics style while getting it to fit on the wall. It was kind of like playing Tetris," said Axiom's Chris Jones, who designed the graphic.
 
Axiom also produced tri-fold programs, tent cards and survey forms for the sold-out, one-day event held on Jan. 31 at the Westin Galleria. More than 1,000 people were in attendance, a Microsoft official said.
 
The GEF lineup of speakers included syndicated political columnist George F. Will; Halliburton senior vice president Ken Braud; Baker Hughes vice president and chief information officer Cliff Triplett; Shell vice president of architecture and group information technology Johan Krebbers; and Microsoft vice president of Americas service sales Mike McDuffie.