Buying Advertising
There are tons of opportunities for free promotion for authors, but as the old saying goes "With free, you get what you pay for." It's chancy at best. For some of us, it's about all we can afford, but sometimes we have a bit of money and start thinking about buying a promotional package. There are many places that will create promotional packages for authors. Likewise, there are a variety of advertising opportunities on websites, blogs, in magazines, newspapers and ezines. How do you decide on advertising? I spent several years selling advertising and then several more years helping people buy it. Here are a few things to consider: Cost You visit a book promotion website and you see that they will give you a promotional package for $100. The premium package is $150. The Super Colossal Premium package is $200. Another site has three packaged for $75, $95 and $125. The second site is the best value, right? Not necessarily. You know the old saying about comparing apples...