Google Takes on Apple With Smartphone Location Tracking Tools

VentureBeatGoogle Takes on Apple With Smartphone Location Tracking ToolsBloombergGoogle Inc. is stepping up efforts against Apple Inc.'s location technology with new tools to link smartphones to nearby objects. The search giant on Tuesday introduced a new format called Eddystone that lets electronic beacons provide more specific ...Google embraces Bluetooth low-energy beacons by launching open format ...VentureBeatGoogle launches Nearby: A proximity API for iOS and Android appsZDNetGoogle wants to help stores speak to your smartphone, just like AppleThe VergeReadWrite -TechCrunch -StreetInsider.comall 20 news articles »

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