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BELLEVUE, Wash.--(BUSINESS WIRE)--Dec 9, 2014--T-Mobile (NYSE: TMUS ) is taking a stand for everyone who wants wireless without all the confusion and without limits for themselves and their families − unveiling America's only family plan with unlimited 4G LTE data for the whole family and a multi-line family discount. Available tomorrow, the new Simple Choice family plan starts at just $100 per month for two people - and it goes all the way up to 10 people for just $40 more per line - when everyone on your plan wants unlimited blazing-fast data on America's fastest nationwide 4G LTE network.

(Graphic: Business Wire)

This holiday season, the traditional carriers are flooding the airwaves with a mishmash of confusing shared data promotions. Between them, AT&T, Sprint and Verizon have 24 different family and promotional rate plans, and, not surprisingly, 81 percent of people recently polled describe all the data promotions in the wireless industry as 'somewhat confusing' or 'very confusing.' And a full 75 percent say they 'hate' policing their own family members' data usage on the carrier's shared data plans, while more than 40 percent say they often worry about overage penalties on those plans.

T-Mobile said it's time to put a stop to the madness. It's time to free wireless customers from having to decipher confusing gigabyte promotions, from policing their own family's data usage and from punishing overage charges. The Un-carrier is cutting through the clutter and complexity with a radically simple idea: everyone on your family plan uses as much data as they want. And, you can do it at a better price without ever worrying about domestic overages.

'People are saying loud and clear that they hate the confusion and complexity of the carriers' shared data plans, and they should,' said John Legere, president and CEO of T-Mobile. 'These plans are purpose-built to do one thing - take money from your pocket and put it into theirs. They threaten you with punishing overage penalties unless you police your own family's data usage or up your data bucket and spend more every month.

'Unfortunately for American consumers, this scheme is working as intended,' added Legere. 'In 2014, AT&T, Verizon and Sprint pulled in more than $1.5 billion - yes, with a 'b' - in overage penalties. And, it's no surprise that AT&T is the worst offender by far - collecting more than half of overage penalties this year. T-Mobile's unlimited 4G LTE family plan is a simpler, saner alternative to the carrier's crazy gigabyte games.'

While the industry at large moves away from unlimited plans, T-Mobile is giving customers more of what they want. In addition to America's only unlimited 4G LTE family plan and lightning-fast 4G LTE data for each family member, customers on T-Mobile's unlimited LTE family plan also get all the Un-carrier 'Simple Choice' goodness of no annual service contracts or domestic overages, unlimited talk and text, unmetered music streaming on T-Mobile's nationwide network plus unlimited data and texting in 120+ countries and destinations, next-gen Wi-Fi calling and free in-flight messaging, among other benefits.

'Of course, every single T-Mobile Simple Choice postpaid customer immediately qualifies to take advantage of this offer. That's how the Un-carrier does it, putting our customers first,' said Legere. 'But not the carriers. Last week, one of them launched a new promotion that not one of their existing customers could get. That makes my head spin, and it's exactly the kind of BS we're on a mission to end.'