Amazon reportedly launching free, ad

Amazon is set to launch a free, ad-supported video service separate from its $99 Prime Instant Video offering, according to the New York Post. If that feels like deja vu, the reported exactly the same thing back in March -- and Amazon firmly denied it. However, the Post confidently said that the service is a definite go now. One source for the rumor was a potential advertiser, which said Amazon was launching the service in order to increase its video share against arch-rival Netflix. Ultimately, it could then tempt users into purchasing a Prime membership.

Amazon actually offers limited ad-supported streaming now, in a way, by letting non-Prime users watch a limited number of shows with commercial breaks. If the Post's report proves accurate, the launch of a full-bore streaming service with ads may indicate that the limited version helped entice Amazon customers to buy Prime. Amazon recently scored a deal to stream classic HBO programs like The Sopranos and Six Feet Under in a coup over Netflix. But it's still a shadow of its main competitor's size -- so if the rumor is true, an ad-supported service looks like an attempt to change that ratio.Featured Stories 'The Imitation Game' puts the spotlight on Alan Turing and his groundbreaking machine Meizu MX4 goes Pro with '2K+' screen and 'Retina Sound' EE TV review: a decent set-top box with too many strings attached 'LittleBigPlanet 3': The Joystiq Review 'Dragon Age: Inquisition': The Joystiq Review Google is cracking down on bad Android TV apps Basis Peak review: a good fitness tracker, with room to be a good smartwatch


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