Google Drops 'Enterprise', Effective Immediately

Google Enterprise has been rebranded as Google for Work, with immediate effect, Google chief Eric Schmidt said in an official blog post.

Google Enterprise which is now Google for Work is focused on business customers.

'We never set out to create a traditional 'enterprise' business-we wanted to create a new way of doing work. So the time has come for our name to catch up with our ambition. As of today what was called Google Enterprise is now, simply, Google for Work,' Mr Schmidt said.

More than 5 million businesses and 64 per cent of Fortune 500 companies use Google for Work.

'Work today is very different from 10 years ago. Cloud computing, once a new idea, is abundantly available, and collaboration is possible across offices, cities, countries and continents. Ideas can go from prototype to development to launch in a matter of days,' the Google chief said.

Cloud computing is the concept of backing up of data from devices like mobile phones, laptops, desktops etc. on to the internet.

Google started bringing consumer technology, 'along with the features, controls and services businesses need' to corporate customers, a decade back.

'We first brought search and then Gmail to businesses. Today we also offer the scale and reliability of Google's infrastructure to developers with Google Maps and Google Cloud Platform, and have extended into hardware with Android and Chromebooks,' Mr Schmidt said.