New York Times unveils two new subscription plans, and launches native ...

The New York Times newspaper has announced two new digital subscription plans, one aimed at a mobile audience and one aimed at more people seeking more behind-the-scenes information about the Times, itself.

According to a report by the Times (NYSE: NYT), itself, the company is casting the new subscriptions as slight differentiations from the current subscription offerings. One of the new plans, called NYT Now, will be available for iPhone users at launch and is an attempt to further monetize mobile traffic to the newspaper's web site, the report said, and is priced at $8 every four weeks.

Times Premier, the other new plan, will cost $45 for every four weeks and is expected to include access to a feature called Times Insider, which GigaOm said would include a series of exclusive elements including extra crossword puzzles, curated compilations of articles from the Times archive, and full-length videos of interviews.

While the new plans are explicitly an attempt to find new sources of revenue from subscribers, GigaOm pointed out that NYT Now is also the Times' first foray into native advertising, which the company calls Paid Posts. The Wall Street Journal noted that Paid Posts will start on NYT Now, but are expected to spread to other Times properties in coming months.