New Domain Names Could Boost Your Online Presence

Advertisement


If you've been in search of a new, more industry-specific domain name for your company's website, you're in luck: Seven new extensions, including .guru, .bike, and .ventures, became available Wednesday. Hundreds of additional domains are to follow starting next month, with a few new ones offered each week.


The Internet Corporation for Assigned Names and Numbers (ICANN), the nonprofit in charge of domain names, green-lighted new generic top-level domains (gTLDs) in 2011. The first seven to become available were purchased by Bellevue, Washington-based Donuts, a registry that will sell addresses to businesses and individuals via registrars such as GoDaddy.com starting this week.


According to TechCrunch, Donuts applied for 304 gTLDs and currently has contracts for more than 100. Next week will bring the .camera, .photography, .lighting, .equipment, .gallery, .graphics, and .estate domains.


It will take time to measure the extent of the benefits from more specific names. Although newer domains such as .fm, .ly, and .co have been catching on slowly, could a glut of additional extensions confuse would-be visitors and bury a company's website? Let us know in the comments section below.


IMAGE: The Shifted Librarian/Flickr


More:


Why Everyone's All About STEM EducationHow Small-Business Owners Can Help Level the Playing Field5 Predictions for the Future of Your MoneyThis Is What Happens When a Startup Fails

WILL YAKOWICZ is a reporter at Inc. magazine. He has covered business, crime and politics at Patch.com, and his work has been published in Tablet Magazine and The Brooklyn Paper. He lives in Brooklyn, New York.@WillYakowicz


Comments

Popular posts from this blog

Dropbox Issues Outage Post

Post

Facebook cracks down on auto