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Cohesiveness the Core as Axiom Approaches Milestone

The much-heralded creative energy at Axiom continues to evolve among an increasingly cohesive unit of professionals as the company founded by Tom Hair in 1998 prepares for a milestone of sorts.

At Axiom, 10 of his current staff of 16 have worked at Axiom for five years or more. As a company, Axiom will turn 15 next year.

“Axiom has been a great place to call home for over a decade for me,” said David Lerch, Axiom's creative director since 2000. “Tom Hair has put together a great group of people, trusting clients, shared vision and creative atmosphere. It's the best combination.”

Multimedia manager John Duplechin, who also began working at Axiom in 2000, relates a pragmatic philosophy behind his tenure. “Collaboration with the team and the variety of challenging projects keep me on my toes.”

Account manager Laura Paddock, who joined Axiom in 2004 and celebrated her eighth anniversary in October, first met Tom Hair in the early 1990s and considers him a mentor and friend. At Axiom, she has witnessed not just her own professional growth but those of her colleagues come together organically.

“There is limitless opportunity to learn and evolve in the profession of branding and marketing communications for the energy B2B world. We are truly like family.”

Associate creative director Philip Ransdell, who has been with Axiom since 2007, routinely observes Axiom's collective creative energy at work.

“Axiom is made up of a dynamic group of people with a wide range of creative strengths,” Ransdell said. “Everyone has the ability to jump in and contribute at any stage of a project. This successful collaboration reinforces the confidence we have in each other. As a result, we produce great work for our clients in the process.”

The proof is apparent. Axiom has won multiple industry awards from the American Marketing Association, American Advertising Federation and Business Marketing Association. Axiom's work has appeared in national and international publications including Communication Arts, Print, Graphis and One Show.

The low turnover at Axiom also leads to greater returns for clients who have forged relationships with the Axiom staff. To date, Axiom is the agency of record with prominent companies including Houston-based Cameron, Gardner Denver of Wayne, Pa., and Basic Energy Services, which announced the relocation of its headquarters in June from Midland to Fort Worth, Texas.

Designer/illustrator Carleton Smith said he did not think he'd be at one workplace for a sustained period of time. “But I didn't think this far ahead in my life planning. It's been a great ride so far,” the six-year Axiom veteran said.

“The experience has been challenging, educational and fun. Challenging by the fast pace and keeping ahead of the many client requests we receive, educational by being able to learn something new, and fun by getting to work with a great crew of people that get along and know what they're doing when, it comes to concept, design and dealing with clients,” Smith added.

Mike Wu, a senior associate who has spent 10 years with Axiom (and counting), credits his workplace for the opportunities made available to him since starting out in production cutting boards.
“Axiom is responsible for teaching me screen-based production capabilities,” Wu said. “I've been able to travel to London, Rome and Barcelona because of Axiom, along with being sent to the HOW Conference in Chicago.”

“I don't think anyone can go into a situation forecasting they will be there for 10 years,” Wu noted, “but I have never considered leaving. And the fact others have been here even longer says something about Axiom.”

Here's what other Axiom team members had to say about their ongoing experience:

  • John Luu, art director since 2007: “After working at a firm that had over a 200% employee turnover per year, that experience made me painfully aware of how wasteful and inefficient high employee turnover can be and how it can create vicious cycles. Axiom provides a clear counterpoint to that model and clients are eager to partner with that vision.” 
  • Rodney Flores, designer since 2007: “For me, I can break it down into two categories, personal and professional reasons for staying. On a personal level I really like the people I work with. I enjoy coming into work and interacting with my coworkers. I genuinely like them. Professionally, I am happy with the work I am able to do at Axiom. It is not always button-down corporate and there are times when I am able to stretch my creative legs. I have been able to grow as a designer and a creative. That is very important.”
  •  Lisa Lerch, account manager since 2007: “Axiom continues to keep me excited about coming to work every day. Not only is the environment stimulating but the group of people we have, from the top down, make it a pleasure to show up and plug into what's going on.”
Axiom employees now enjoy the open spaces of Fire Station No. 6, Houston's second-oldest firehouse, which has been the home of Axiom since December 2011. Axiom previously was located at Tribeca Lofts (formerly the Clarke & Courts Printing & Lithography Co.) near Montrose when Tom Hair founded Axiom in 1998.

“The Station itself has a unique character that is elegant, fresh and unexpected,” Ransdell noted. “As our home, it inspires us as we endeavor to do work of this same character. The building is more open than our previous workspace, fostering creativity and collaboration. The natural light and thoughtful architectural details create a vibrant and inspiring work atmosphere.”

S.M.A.R.T Goals

I know this is the sort of article you see in January when everyone is setting goals for the New Year. I could suggest that, if you wait until January to set your goals for 2013, you have waited too late, but that would be disingenuous because that's usually when I start setting them. The reason I'm thinking about goal setting now is that I am involved in National Novel Writing Month (Nanowrimo). Like thousands of other writers around the world I'm striving to write a 50,000 word novel in a month. Actually, my goal is two novels for 100,000.

Now, this goal isn't practical for every writer, however, one can learn a lot from the experience. Mostly, what one learns is the power of a deadline and support in increasing productivity. Also, one learns something about goal setting, and, more importantly, goal keeping.

Many people treat goals like wishes. A goal is something they hope will somehow happen if they work real hard and have good luck and the stars align properly. In reality, a goal is the first part of an action plan. That means you have to think through your goals carefully. I just read this acronym and loved it. S.M.A.R.T. goals.

S - pecific

Your goal needs to be specific enough that you will know instantly if you achieved it or not. Take a look at Nanowrimo. The goal is to write 50,000 words as the first draft of a novel. I know exactly when to crack open my bottle of Classic Coke ( I don't drink alcohol ) and celebrate. Too many people will tell me their goal for the coming year is to "write more," "get to work on my novel," or "build up my business." With goals like that, not only will you not achieve them, you won't even know when you did achieve them.

Some examples of specific goals include:

  • Write an average of 1000 words a day on non-holiday weekdays. 
  • Edit and put in the mail the following novels/short stories/nonfiction books/articles
  • Complete two novels. 
  • Write and send out 25 magazine articles.
  • Send out at least two query letters per week/month
M - easurable

Being specific means your goals need to be measurable. As mentioned before, "doing more writing" is not only a vague goal, there is no way to measure it. Some types of things that can be measured in writing are:

  • Word Counts
  • Pages Edited
  • Projects Completed
  • Projects Submitted to Editors/Publishers
  • Projects Self-Published
  • Number of local clients contacted
  • Number of blog posts written
  • Number of social media connections made
A - ctionable

 Too many people set goals they have no direct control over. For instance, they will set a goal like "Publish three novels." Now, unless you plan to self-publish, that is not an actionable goal. There is nothing you can do to ensure it will happen. Much of that goal is outside your control. First, an assistant editor has to pass along your proposal to an editor. That editor has to meet with an editorial committee. They have to consider budget, market trends, the composition of their fall catalog and a dozen more factors before deciding whether or not to publish your work.

So, what is  under your control? Writing the novel. Editing your novel. Sending out proposals or meeting with editors at writers conferences. So, frame your goal in terms of the actions you will take. like: "I will complete three novels and submit them to at least five publishers each."

R - ealistic

Now, this is one where people fail by either overestimating or underestimating. Your goals should challenge you, but not to the extent that they are virtually impossible to attain. For instance, Nanowrimo's 50,000 word challenge is doable for most people if they can put in an hour or two a day on the project. That's 1650 words a day or about seven double spaced type written pages a day. Now, to determine if this is reasonable for you or not, you need to know some things. First, you need to know how fast your write, rough draft speed. You can find this out by writing for fifteen minutes three times, counting the number of words and creating an average for an hour of writing and reducing it by 25 percent. So, if you average 1200 words an hour, call it 900 so you have some wiggle room for slower days.

You can do the same with other writing activities like editing, preparing the final manuscript, formatting an ebook for publication, even writing your blog. That way when you say you want to be able to write 10,000 words a month on your novel, you will know approximately how much time that will take and be able to decide whether or not that is realistic.

T - imed

There is nothing like a deadline, even a self-imposed one, to motivate completion of your goals. One of the values of Nanowrimo is the fact that by the end of the month, you either have written your 50,000 words and you get your badge to put on your website, or you didn't. As those last days of November tick down, you feel the pressure of the deadline to either keep up the pace or increase it.

When setting your goals, make them time sensitive. For instance, don't just say you want to complete such-and-such a novel, say, "I will complete such-and-such a novel by the end of March." That sets a specific time frame for completion.

So, as you begin to think about your goals for next week, next month or next year just how S.M.A.R.T. are they.

If you enjoy these articles, you might enjoy my series of writing essentials books on Amazon including Time Management for Writers, Elements of Plot: A Personalized Approach and The Road to Success in Nanowrimo with more coming later this year.

15 tips to identify fake facebook accounts

                            The main trouble is on the facebook is fake accounts.You may receive and tag harassment pictures and before add the friends in facebook here are few things you must pay your attention.

    download 15 tips pdf file from below link .

                       DOWNLOAD HERE 

Of Tortoises, Hares and Writers

We all know the story of the tortoise and the hare. The two were in a race. The hare was fast, so he figured he had it made. So, he ran fast for a few hundred yards, saw the tortoise far behind him, so he laid down and took a nap. By the time he woke up, the tortoise was crossing the finish line.

Over the past 30 years, I've been in various writing groups, and I've seen the tale of the tortoise and hare acted out over and over again. Some people won't write unless they have an hour or an entire afternoon where they can get some "serious" writing done. Unfortunately, such times come rarely, so they end up writing sporadically. They may write 2000 words one Saturday, but don't get anything else written for another two weeks. Others, though, write everyday, or nearly everyday, but are apologetic about "only" writing 300-500 words a day. Guess which ones end up finishing their novels faster and sell more writing? You got it. Our writing Tortoises get more done even though, their individual writing sessions are shorter and "less productive."

I am a member of the ACFW  (American Christian Fiction Writers) Novel Track Writing email discussion group. A few months back we started the "Ten Words a Day" club. A lot of people were reporting that they hadn't written anything that day. So, many of us pledged to write at least ten words on our novels every week day, before we reported in on our daily totals. After all, it took at least ten words to report we didn't write and why.

Since that time many people have used the Ten Word a Day club to good use. Many write saying "Thank You, for the Ten Word a Day club. It has improved my productivity." How can this simple thing - writing ten words a day - improve productivity? It's because the practice breeds consistency. There are three reasons consistency produces better results than marathon writing sessions.

Consistency Creates Habitual Behavior

Okay, I have a terrible time keeping track of my keys. I'm always looking for them. Why? Because I come in from the car and drop them anywhere I happen to land. So, about a month ago, I decided I was going to have to start hanging up my keys on the key rack as I come in the door. But, I knew that having a good idea wasn't enough. I needed to train myself. I needed to create a habit of hanging up my keys. So, everyday, if I forgot and laid down my keys on the kitchen table or washer, I stopped at the point I remembered, set aside everything else and hung up the keys. After doing that for nearly a month, I almost automatically hang up my keys without thinking.

You can create habits for creative behavior as well. If you sit down at your computer to write just ten words every day, you create a habit of writing daily. Eventually, you will automatically get started on writing projects on a regular basis, even if it is only a few words at a time. You know the irony of our Ten Words a Day club? Most of us end up writing 100 words or more when we sit down to write just ten.

Consistency Reduces Preparation Time

Whether we call it "inspiration" or "the muse," many writers need to get in the mood to write. That, often requires reviewing what they already wrote, going over their notes and research, and finally getting into character and writing. This prep time can be several minutes. However, if  you write consistently, you will find that you get in the mood much quicker. Also, not having a week or more go by between writing periods means you don't have to review what has already been written to know what needs to be done next. You can sit down, open your file and start typing.

Consistency Turns Small Efforts into Big Results 

What can you do with just 300 words written in a day? That's a little more than a double-spaced typewritten sheet of paper. Most of us can do that in about 15-20 minutes at rough draft speed. In a month that would be 9,000 words. In six months it would be 54,000 or the length of a small novel. In a year, that's 109,000 words.

Now, let's look at the person who will only work when they have an hour. They get 1500 words written in their hour session, but they only do that once a week. That's 6000 a month or 78,000 in a year. Still a respectable number (Again, due to consistency), but it's 31,000 words less than the  300 word a day "tortoise."

A last word of inspiration. Lewis and Clark crossed half a continent traveling only about 25 miles a day. But they kept moving forward. As writers we can learn from that. Consistency will produce results over time.

Sometimes the problem is finding the time to write. I have addressed this issue in Time Management for Writers: You DO Have the Time to Write

windows 8 tips and tricks

                                       windows 8 is finally here,if the you are used to previous versions  of windows then you are getting a notice on your has seen the biggest changes since the jump from windows 3.1 to windows 95.
out goes the start menu ,in comes the new touch -oriented start screen ,new apps,new interface conventions -even experienced PC users may be left feeling a little lost.
                Don't despair,though,there is a help from "pentium pro".there are few tricks and tips to get easy with windows 8.try these few tips.

1.Lock  screen

        windows 8 opens on its lock screen, which looks pretty but unfortunately display no clues about what to do next.It's all very straightforward ,though.just tap the space bar,spin the mouse wheel or swipe upwards on a touch screen to reveal a regular login screen with the user name you created during installation.enter your password to begin.

2.Basic navigation

               windows 8 launches with its new interface,all colorful tiles and touch-friendly apps.And if you're using a tablet then it'll all be very straightforward:just swipe left or right to scroll the screen ,and tap any tile of interest.
             On a regular desktop ,though,you might alternatively spin the mouse wheel to scroll backwards and forwards. and you also use the the home or End keys to jump from one end of your start screen to the other,for instance,then use the cursor keys to select a particular tile,tapping Enter to select it.Press the Windows key to return to the start screen;right click (or swipe down on )apps you don't need and select unpin to remove them;and drag and drop the other tiles around to organise them as you like.

3.App groups

        The start screen apps are initially displayed in a fairly random order,but if you'd prefer a more organised life then it's easy to sort them into custom groups.
        you might drag people,mail,messaging and calender over to the left-hand side ,for instance ,to form a separate 'people' the 'minus'icon in the bottom right corner of the screen to zoom out and you'll now find you can drag and drop the new group (or any of the others) around as a block.  
        Right -click within the block (while still zoomed out)and you'll also be able to give the group a name,which -if you go on to add another 20 or 30 apps to your start screen-will make it much essier to find the tools you need.

4.Quick access menu

                     Right -click in the bottom left corner (or hold down the windows key and press x)for a text -based menu that provides easy access to lots of useful applets and features:device manager ,control panel,explorer,the search dialog and more.

5.Find your applications

                           The Win+X menu is useful,but no substitute for the old start menu as it doesn't provide access to your applications.To find this ,hold down the windows key and press Q or either right-click an empty part of the start screen or swipe your finger up from the bottom of the screen and select'all apps' to reveal a scrolling list of all your installed applications.Browse the various tiles to find what you need and click the the relevant app to launch it.

6.Easy access 

             If there's an applications you use all the time then you don't have to access it via the search it to the start screen and it'll be available at a click.Start by typing part of the name of your application.To access control panel,for instance,type 'Control".Right -Click the 'Control Panel' tile on the Apps search screen,and click 'pin to start,.If you're using a touchscreen ,press and hold the icon ,then flick down and select 'Pin to Start".
            Now press the windows key ,scroll to the right and you'll see the control panel tile at the far end.drag and drop this over to the left somewhere if you'd like it more easily accessible,then click the tile to open the desktop along with the control panel window,and press the  Windows key to return you to the Start screen when you're done.

7.Shutting down

                                 To start windows 8 down,just move the mouse cursor to the bottom right corner of the screen,click the setting  icon -or just hold down the windows key and press I -and you'll see a power button .Click this and choose 'shut Down ' or 'Restart'.       
               Some of the tricks available in previous versions of windows still apply.Press Ctrl+Alt+Del ,for instance,click the power button in the bottom right-hand corner and you'll be presented with the same 'Shut Down 'and 'Restart ' options.And if you're on the desktop ,press Alt+F4 and you'll be able to choose 'Shut Down' , 'Restart','Sign Out' or 'Switch User" options.


Add read more button for blogger

                          without read more facility your blog homepage will be within only two or few posts.when readers reading posts in your blog they can't find other posts after you add read more button for your blog you can see there are more posts on your blog homepage.the one method is use the tag <span class ="full post"></span> every time you write a blog post.
  But it is not need now.there is a easy way to add read more button to your blog.
Follow the instruction.

  1. Go to blogger dash board  here , and go to template
  2. before change anything on template firstly backup the template using Backup/Restore Button
  3. Click on edit template >> expand widget template
  4. Press Ctrl+F and paste the code in the search box 

    5. copy and paste the following code above that

 6. Place this code between ]]></b:skin>  and  </head>

7.If you can't find  ]]></b:skin> ,find  " <data:post.body/> " or " <p><data:post.body/></p>
 And paste that below code below on of   that code

8.Save the template.
9.To add read more while your post writing after the introduction paragraph or after the paragraph you want you want  to show on the homepage click on the "break" icon located above  the content box.
See below picture
If you have any trouble leave a comment and I'll solve it.
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