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S60 Handy Tips

S60 Handy Tips.
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:- At the top of the main-menu and every folder, the keys 1 to 9 are shortcuts to the icons 1-9

:- A shortcut on the left ‘menu key’ in standby-mode will take more time to open than a shortcut on the right ‘menu key’. Reason: The left key is also used for the keylock so it shortly waits for pressing the “*” button.

:- While writing text press and hold "#" to switch between Alpha mode and Number mode. You can also press a key long to insert its number.
:- In standby-mode, press and hold 0 to launch your wap home page.
:- If you have your keylock activated just press the on/off button to turn on your backlight to look at the time when it's dark without having to unlock the keypad.

:- To keep the back-light on, run Torch (freeware), press and hold the Menu button and go somewhere else on the phone.

:- To check your current firmware version simply type ‘*#0000#’ in standby screen.

:- To check your IMEI (International Mobile Equipment Identity) type ‘*#06#’ in standby screen.

:- To check your Bluetooth device address type ‘*#2820#’ in standby screen.

:- Start up in Safe Mode (no 'auto start' apps will be running): Hold down the pencil key when you turn on the phone and hold it on until you have to enter your PIN code.

:- Format the phone memory by typing ‘*#7370#’ in standby screen.

:- In standby mode,
45# + dials the number on your Sim in memory slot 45.
50# + dials slot 50 and so on.

6 Ways to Integrate Great Content Curation into Your Marketing Mix Today

If you're in advertising or marketing, you might have heard the term "Content Curation" thrown about quite a bit over the last year or so.

For those afraid to ask, content curation is the continual process of finding, reading, contextualizing and sharing of online content for a specific audience. For most marketing professionals, this will include clients (current and potential), colleagues, peers, vendors and those who are interested in the field. For those of us who share links on our Facebook or LinkedIn profiles, retweeting insights via Twitter or pinning images on Pinterest, we are already engaged in content curation. In this case, our friends and associates are our audience, and by sharing content that we believe would resonate and add value to the conversation, in many ways we are defining aspects of our personal brand to them.

Tupungato / Shutterstock.com
What's good for the goose is good for the gander. Over the past few years, savvy marketers have learned to integrate content curation as a key component of their online marketing strategy. With the proliferation of online content in recent years (most of it bad or mediocre), people are eager to find ways to cut through the clutter. As such, brands or entities that regularly share insightful and well written content become trusted resources for pertinent and beneficial information and over time acquire a reputation of expertise and influence.

In addition to the traditional route of publishing white papers and articles on trends and industry topics, content curation has become an increasingly important strategy for brands to establish a reputation of thought leadership. Effective content curation offers several benefits to a target audience. It cuts through the online clutter and noise of mediocre or irrelevant content.

Content curation then is an effective tactic and tool for your online marketing efforts and social media strategies but is by no means a magic bullet or quick fix for your online marketing woes. Great content curation takes a lot of hard work and thoughtful consideration of not only your company's brand and culture but also some  insights into your client's needs and interests.

Below are six tips to help your company or organization implement an effective and low cost content curation strategy that can be tailored for your brand and should only take a couple of hours a week to pull off.

Organizing your sources is crucial

1. Read everything related to your industry and your client's business.
Share only what is relevant to your brand and audience. There are about a half-dozen news sites and blogs from which I regularly get my information. LinkedIn actually has a pretty good content curation system in place that customizes to your profile. If you have an iPad or iPhone, news apps like Flipboard, Pulse News and Zite are great ways to get customized feeds that provide great content. Zite by far is the most adaptable in my opinion since it allows me to rate articles and links, refining my feed over time. Twitter is another great platform to see what is being shared and what content is trending.

2. Vouch for the content you are sharing. 

If someone shares something online that I come to find out they did not actually bother to read or fact-check. I usually unsubscribe from them since they just wasted my time. Every time you share, you are vouching for the quality of the content you are putting out there. This applies to retweets on Twitter and repins on Pinterest, since by re-sharing that content on those platforms you are making an endorsement. 

3. Participate in the sharing ecosystem. 
One mistake I see a number of content curators make is to share other people's content without making an effort to generate original content. Mix it up a bit. Post articles to your blog. If you don't have one, start one today. Ask people to contribute to your blog and offer to be a guest contributor to theirs, the cross linkage will become invaluable over time.

Don't be afraid to share resources from your competitors or other industry experts if it merits the attention. Your goal is to be a credible destination for thought leadership and expertise resources. Real recognizes real.

4. Engage on multiple platforms. 
It used to be that visitors would come to your corporate website for the latest news and information about your brand. That is rarely the case now, people mostly limit themselves to around a dozen or so online sites nowadays but luckily these sites tend to fall under the following six categories (Search Engine, Wikipedia, News, Blogs, Social Networks, Shopping sites). Wherever your audience is most likely to be, you should have some sort of presence there. Chances are your competition is there already trying to engage with them. Target the popular social media sites like Facebook, Twitter, and LinkedIn. If you have a decent backlog of videos, commercials and interviews in your corporate archives, create a YouTube channel to get your content to appear there.

One pitfall I advise people to avoid: Don't connect your Twitter to LinkedIn or Facebook or vice versa. Many think this is an expedient time-saver but the three platforms serve very different, although often overlapping purposes. The nuance in etiquette and audience is subtly different for each. Also, each platform has differing best practices in how to engage and share content with your followers or fans. Take the time to investigate each platform on its own merits and tailor your content strategy accordingly. 

5. Make it easy to share. 

One critical key to your curation strategy is to get your audience to share your content. This helps extend and broaden the conversation with your brand and for resources and articles that are truly invaluable, making it easy to share will expand the reach of your content exponentially. Ways to do this include keeping your recap concise and insightful. If you're uploading videos, using platforms like Youtube and Vimeo to reach a broader audience. If you're developing your own content, making it easy to enable social bookmarking to take advantage of collaborative tagging and folksonomy. By making it easy to share you're helping to make your brand sticky. 

6. Attribution is key. 
With content curation, the bulk of the content you share with your audience will most likely than not, be content that someone else authored. As such it is critical that your attribution of it is thorough and consistent over time. Be sure to prominently cite your sources, and include link-backs to the original source. Also rather than cutting and pasting the original content in it's entirety, just include a portion of it and include a link back to the original article or blog post.

Have additional questions about your brand's content curation strategy? Contact John Luu at (713) 523-5711 or jluu@axiom.us.com for more information.

Fox 26 takes in-depth look inside Fire Station No. 6

The day began early for Laura Hughey and Ashley Hernandez, who opened the Axiom doors before 6 a.m. to receive the KRIV-TV Fox 26 van driven by photographer Stu Brown, with reporter Ruben Dominguez and intern Anna Wiernicki in a separate vehicle on Wednesday.

Early morning set up at Axiom.
From left: David Yarbrough, Laura Hughey, Tom Hair, Ruben Dominguez, Stu Brown and Anna Wiernicki.

Ruben and Stu blocking out some live shots

The TV crew took about an hour to set up the camera and lighting for the live shots scheduled for the 8-9 a.m. and the 9-10 a.m. programming hours of the Fox 26 Morning News. Axiom President Tom Hair arrived about an hour later, at 7 a.m., ready to interview.







Dominguez and two other Fox 26 media members visited the station two days earlier for a tour and shot footage for a recorded segment that aired during Wednesday's live interviews, which took place at 8:20 a.m. and 9:30 a.m. The first interview was shot in the Axiom lobby, where Tom Hair discussed Axiom's "bling" wall of awards and the artifacts on loan from the Houston Fire Museum. He noted that Fire Station No. 6 (est. 1903) was built during the time the Wright Brothers took flight, Spindletop had gushed oil, and the City of Houston experienced population growth after the Great Storm of 1900 forced people from Galveston to move to Houston. Fire Station No. 6 was considered state-of-the-art for its time, Hair said.


After finishing first live segment and the Fox 26 newscast continued on, the TV crew set up in the main workspace on the ground floor of FS6. There, Dominguez went over what he envisioned happening before going live once more with Tom Hair. The Axiom team gathered together at ground level, positioning themselves for the Nerf gun battle near the end of the segment. After a few dry runs with the photographer, Dominguez launches into broadcast mode and does his stand-up intro before going to the taped segment, a 4-minute piece highlighting Monday's tour.
Filming of the live segment Wednesday, July 18th 2012.


Back to live action -- Tom Hair rejoins Dominguez for the second interview during the 9-10 a.m. hour, which covered the open workspace and how the environment contributes to Axiom's creative energy process. Some of the station's firefighting predecessors' "rough and ready" spirit appears to have rubbed off on the Axiom employees, who shot foam projectiles at one another at a moment's notice.



By 10 a.m. the Fox morning news show ends and the live truck parked in the Axiom lot is packed up and gone. Dominguez and his crew were out of here. Much thanks, guys.

And now, back to business. For a look behind the scenes of the Fox 26 profile of Axiom and Fire Station No. 6, visit FireStation6.com or check out our page on Facebook.  Join the conversation on Twitter, #FireStation6.

Simple trick to speed up your PC & internet connection


Tips and Tricks


This is a very simple trick and requires several basic steps, follow the instructions below and see if this trick works for you, it is most compatible with windows xp.

1> Open Notepad.

2> Type "FreeMem=Space (64000000)".

3> save it to Desktop as "RAMcleaner.VBS"

4> then double click on it.

Axiom HQ lauded by Houston Business Journal



The restoration of Fire Station No. 6 continues to be in the spotlight as longtime preservation writer Betty Chapman profiled Axiom's home base for the Houston Business Journal's June 29-July 5 issue.

During Ms. Chapman's tour of the building, she was impressed with the attention of detail that went into the restoration, from the replacement and matching of 100-year-old Cedar Bayou bricks and pinewood flooring, to the execution of a modern office layout within the station's original space and annex. Her article focused on the historical significance of the building, which opened in 1903 as home to Houston firefighters until 1931.

The HBJ article also became another marker in highlighting a building that resonates throughout the city. "Axiom's pride in Houston's past and success in reclaiming that past for a 21st century application are clearly displayed today at 1702 Washington Ave.," Ms. Chapman wrote.


"We are proud to successfully repurpose the building," Axiom President Tom Hair said. "It could have been torn down, but we hope it remains vibrant for the next hundred years."

Fire Station No. 6 gaining notice nationwide



Word about Axiom's headquarters at the historic Fire Station No. 6 near downtown Houston has spread well beyond city limits.

Since moving into the station in late February, Axiom has been profiled by local websites CultureMap, Preservation Houston, Ultimate Montrose and Houston Press, as well as the Houston affiliates of NPR (KUHF 88.7) and ABC (KTRK-TV Ch. 13).


On the print side, the Houston Chronicle and Houston Business Journal newspapers also have covered the restored station, hailing it as a shining example of saving a historically significant structure and repurposing it for 21st century use.

And the buzz goes on.

The National Trust for Historic Preservation, which is based in Washington, D.C., published an online entry about Fire Station No. 6 on its blog site, preservationnation.org. The entry includes two slideshows and praises the building as "a beacon for historic adaptation done right."

Even Hollywood has an eye on Fire Station No. 6. A Houston-based location scout contacted Axiom about the prospect of the building becoming a set location for an energy documentary being produced by a Los Angeles-based video production company.

At this time, however, Axiom is sticking to its core business of creative communications, thank you very much. Happy Fourth of July!

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