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Ch. 13 Goes ‘Hometown Live’ From Fire Station No. 6


To paraphrase the Beatles, the Axiom magical media mystery tour continues, this time with Houston's ABC affiliate, and some unprecedented moments in the process.

KTRK-TV Ch. 13 on Tuesday shined the spotlight on Axiom for “Hometown Live,” a staple in the station's daily afternoon newscasts. Reporter Sonia Azad interviewed Axiom's Tom Hair and Matt Schott, along with retired chiefs of the Houston Fire Department.

Tom Hair chats with Ch. 13 reporter Sonia Azad.

Earlier in the day, the Axiom team, clad in red Fire Station No. 6 T-shirts, set up chairs, a check-in table for guests, and helped get the vintage 1926 American LaFrance truck into position for photo ops in front of the building. Valet parking and lunch also was provided at the event. The C shift of the HFD Station 6, led by District Chief Wallace Page, also got into positions at the front gates and along tour stops.

Matt Schott talks about the finer points of sliding down the fire pole with Ch. 13 reporter Sonia Azad.
One by one, former HFD chiefs V.E. Rogers, C.R. Cook, Joseph Perino, R.R. Harrison, Lester Tyra and Phil Boriskie met with Tom Hair and mingled with other attendees. As the commemoration ceremony was about to start at 10:30 a.m., current HFD Fire Chief, Terry A. Garrison, and Executive Assistant Chief Richard Mann arrived, minutes after the Mayor Pro-Tem and District H (Sixth Ward) City Council Member Ed Gonzalez and his assistant, Steven David.

From left: Mayor Pro-Tem and District H (Sixth Ward) Council Member Ed Gonzalez; Axiom President Tom Hair; retired HFD chief Joseph Perino; current HFD Chief Terry A. Garrison; and retired chiefs Phil Boriskie, V.E. Rogers, C.R. Cook, Raymond R. Harrison and Lester Tyra.
A gathering of 50 attended the event, which included brief remarks from speakers Hair, Gonzalez, Tristan Smith of the Houston Fire Museum, and former HFD spokesman Jay Evans, who introduced the lineage of retired chiefs.

After the ceremony, a group photo of the chiefs, Hair and Gonzalez was taken before Hair conducted a tour of the building. Some say that such a gathering of past chiefs for a group photo is a rare, if not unprecedented, occasion that was not lost on Butch Edmonds, who attended the event. “I doubt this will ever happen again,” he said. Fire Chief Garrison noted after the tour that he had not met any of the previous chiefs until Tuesday.

Tour highlights included artifacts from the Houston Fire Museum, several 10-foot-by-12-foot black-and-white enlargements of HFD firefighters from the early 1900s, and of course the fire pole that connects from ground level to the second-floor ceiling. After the tours, the Station 6 firefighters, retired chiefs and other guests gathered in the west courtyard to enjoy lunch and socialize.

After the retired chiefs left Fire Station No. 6 in the early afternoon, Minette B. Boesel, an assistant to Mayor Parker for cultural affairs, visited the building and received a personal tour from Tom Hair. Ms. Boesel was indeed helpful in suggesting information sources on Fire Station No. 6's use since 1931, when the Houston Fire Department moved the station personnel to Henderson and Decatur streets until 1987. The current location of HFD No. 6 is 3402 Washington Ave.

The preparation for Tuesday’s commemoration of the restored Fire Station No. 6 took much planning and commitment from the Axiom team and others involved in making the event a successful one. Much thanks to everyone involved.

Also, a generous dollop of gratitude goes out to Humble Fire Marshall Clinton B. Johnson, who supplied the vintage fire truck, and Chuck Bruschardt for operating the truck during the event. Mr. Bruschardt was kind enough to drive most of the Axiom team around the block, an informal celebration of a job well done on Tuesday.

For more on Tuesday's ceremony, visit facebook.com/AxiomCreativeEnergy and follow Axiom on Twitter @axiomcreative, #firestation6.

Facebook Pages Manager




In the wake of Facebook's recent IPO, the company recently stealth-launched a new Facebook app directed at marketers and Facebook page administrators that gives them additional Facebook page administrative tools that were previously unavailable on iOS and Android platform outside of some third-party apps and services.

If you manage or admin your company's Facebook page, you're often “Johnny-on-the-spot” during important live events in the sense that you're posting live updates, photos and comments for things occurring in real time on your brand's Facebook page. If you're doing this on the go, it usually means you're using a smartphone or tablet to admin your page. With the existing mobile Facebook app, it was often cumbersome to manage page interactions since the app interface didn't allow access to many administrative functions with the page's API.


With Facebook Pages Manager, admins now have a dedicated app that allows them to manage Facebook pages for which they have administrative access. While the app does not provide all of the current administrative functions that can be found on the desktop version (Messaging, creating ads, drilling down into Insights stats, and adding/removing admins are all missing features) it does give you an up-to-date, high-level look at what is currently going on with your brand's Facebook page. It also provides instant notifications regarding user interactions with your page.




Having access to real-time insights is also a nice feature with Facebook Pages Manager. At your fingertips, you have a birds-eye view of all relevant metrics and insights. 




Also, if you manage many different pages on behalf of clients, the app allows you to juggle up to 50 pages and view who currently has admin privileges to your page.




What are your thoughts about Facebook Pages Manager? Does it make your life easier or harder as a Page administrator?

Axiom Snares 2 Crystals, but Guess Who Stole the Show?



The 26th annual Crystal Awards at the Hyatt in downtown Houston proved memorable in a rather unusual fashion.

The operative word here is “fashion.”


2012 AMA Houston Crystals Award Show Host: Mrs. Richfield


Crystal Awards co-chair Jared Houser, who emceed Friday's event, got the festivities moving along in a timely manner, but Mrs. Richfield stole the show.

Houser introduced the cross-dressing Mrs. Richfield as part of the entertainment for the Crystal Awards, and Mrs. Richfield was engaging, with biting humor and a booming singing voice.

Between Mrs. Richfield's routines and costume changes, Crystal Awards were handed out. Axiom and Cameron won Best in Category for Interactive/Multimedia Marketing Presentation with "Discover Cameron Interactive Multimedia." Axiom also earned Crystal honors with Excalibur for Best Trade Show Booth (above 400 square feet) for Cameron's 2011 OTC booth.

Axiom's Laura Hughey and Cameron's Cassandra Sayers

Axiom also received Citations of Excellence for 18 other entries during AMA Houston's ceremony.

The flamboyant Mrs. Richfield might have walked away with an award from the ceremony, though no one is certain whether a submission was received before deadline.

Axiom's 2012 Best in Category Crystal Awards:
  • Discover Cameron Interactive Multimedia (with Cameron) – Interactive/Multimedia Marketing Presentation
  • Discover Cameron 2011 OTC Booth (with Excalibur) – Trade Show Booth (above 400 square feet)
 Axion's 2012 Citations of Excellence:
  • Art League Houston 2011 Gala Invitation – Direct Mail - Two-Dimensional Single Item
  • Axiom Case Studies – Company or Organization Brochure
  • Basic Energy Services 2010 Annual Report – Annual Report
  • Basic Energy Services Ad Campaign – Advertising - Magazine
  • Discover Cameron 2011 OTC Campaign – Marketing Campaign - B2B
  • Discover Cameron 2011 OTC Funnies (with Cameron) – Animation
  • Discover Cameron Brochures (with Cameron) – Product or Service Brochure - Two or more
  • Discover Cameron Online Ad Banners (with Cameron) – Online Advertisement - Single Banner, Pop-up
  • Discover Cameron Product Illustrations (with Cameron) – Photography/Illustration
  • Dallas White Rock Marathon T-Shirt – Corporate Citizenship
  • EnerVest Marketing Strategy Profile – Marketing Research
  • EnerVest Website – Website - B2B
  • Fire Station 6 Website – Website - Small Budget $10,000 or less
  • Hope Stone - “Experience Hope” – Direct Mail - Two-dimensional Single Item
  • Houstonian Hammerhead Jersey – Corporate Citizenship
  • ION Corporate Rebranding Loop – Animation
  • Reliance Steel & Aluminum 2010 Annual Report – Annual Report
  • Vortex Ventures Interactive Multimedia – Interactive/Multimedia Marketing Presentation

Pole call: Axiom rallies around Chron reporter's descent


Houston Chronicle reporter Melanie Warner recently toured Fire Station No. 6 with its owner, Axiom President Tom Hair, but she had some unfinished business after leaving the station.

Warner wanted to slide down the fire pole.


But first things first. Warner, a senior reporter with the Chronicle whose blog, Design Houston, regularly appears on the newspaper's website, chron.com, interviewed Hair at the station last week. After a brief introduction to the building's exterior, Hair led Warner through the interior, pointing out the details of the mahogany windows, the mural-size photos on the walls, the reclaimed Cedar Bayou bricks and pinewood flooring, the unobstructed view of downtown Houston.

All of this proved inspiring to many visitors at Fire Station No. 6. For Warner, the fire pole was especially intriguing, a challenge, a bucket-list item to check off.

Problem was, Warner wore a skirt and heels and was not dressed for such a direct journey from the second floor to ground level. The fire pole would have to wait; she would have to settle for the wooden staircase this day.

No worries; the pole wasn't going anywhere.

On Monday afternoon, Melanie Warner returned to Fire Station No. 6, this time with Chronicle photographer Cody Duty, who was assigned to take pictures of the building for an upcoming story in the paper.

And the Axiom team was ready to chronicle her descent into history.


On April 27, CultureMap's Whitney Radley became the first reporter to walk on the roof of FireStation No. 6 since Axiom completed its move into the building in late February. On May 14, after some warm-ups by Tom Hair and a few others, Melanie Warner was the first media member to slide down the fire pole.


Warner marched up the wooden steps, walked over to the second-floor opening, clutched the fire pole and didn't scream all that loudly before sticking the landing.


Turns out that sliding down the fire pole is like eating Lays potato chips -- can't have just one. Since the second-floor doors were open, Warner executed a series of slides for the Axiom cameras as well as her photographer's.

Well done, Melanie Warner of the Houston Chronicle. You're an instant hit on YouTube now.

The OTC experience: Off The Charts



The annual Offshore Technology Conference is must-see event in Houston. Hundreds of energy vendors and thousands of attendees from dozens of countries add up to a world-class attraction.

In fact, nearly 90,000 attended this year's OTC, third-largest since the event began in 1979 and reaffirming its stature as one of the world's largest industry trade shows.

Even that stat, however does not do justice to what's inside the Reliant Park exhibit halls.



OTC is an awesome assemblage of booths, reps, execs, job-seekers, deal-makers, and not without musical entertainment if you're within earshot. A Who's Who of energy companies, large and small, is listed in OTC's 276-page exhibit guide. The latest product lines and games had the potential to stop foot traffic in its tracks. Those companies occupying much of Reliant Park real estate -- Cameron, Siemens and Schlumberger, to name a few -- showcased their technologically savvy displays to the masses.


Here are some highlights that caught many an eye at OTC 2012:



The HARDSUIT Quantum design by OceanWorks was first introduced in 2006. The latest model on display at OTC looks like something you might see in comic books or a James Bond film, but this HARDSUIT works in real life, with industrial-strength results.

If you ventured outside, the Astrodome still stands in the distance as vendor tents went about their business and conducted product demonstrations. Is it here to stay or will it be demolished? We'll see at the next OTC.

Outside, the heat was customary but the lack of humidity made for pleasant days during the conference. Attendees going in and out of Reliant were dressed comfortably. For men, no suits required; jackets and ties recommended; slacks preferred over denim. Rubber-soled shoes were the smart choice for covering vast exhibit hall territory. Women in conservative skirts and pant suits were equally practical, wearing flats as well as heels. The OTC atmosphere is as professional as the Houston Rodeo's is casual.

OTC 2012 was my first such experience. It was exhilarating, entertaining, enlightening, and almost overwhelming. There's nothing like the energy here at OTC.

As it should be.

Move the AddThis Widget to Post Footer in Blogger

Lately I've been doing a minor template makeover on my main blog. One of the changes I made was replacing the default Blogger share buttons with the AddThis toolbar.

An issue I found with the default code was that the widget was being inserted on top of the post footer box instead of inside it like so:


Here is how to alter the code to have the widget placed inside of your post footer.

Go to your dashboard > layout > and Edit the HTML/Javascript widget

Find the following line of code near the bottom:

    container.insertBefore(n,footer);

and change it to this:

    footer.childNodes[1].insertBefore(n,footer.childNodes[1].firstChild);

And the widget should appear in your post footer like below:


To get the widget to appear after the first line use this code instead:

    footer.childNodes[1].appendChild(n);

And it will show up like this:


Hopefully someone will find this useful.

Who Got Game? ‘Discover Cameron’ for iPad rocks


“Discover Cameron” has evolved in a way that is cutting-edge, effective and fun for everyone.

The “Discover Cameron” game for iPad was unveiled during OTC from April 30 to May 3, another incarnation of the popular campaign for the Houston-based company.



A generation or two back in the day, when pinball machines were all the rage, physically manipulating the pinball by lifting or shaking the machine would cause the game to go into “tilt” mode. That meant points could no longer be scored, the flippers went dead, and the machine would not reset until the ball would make its way to a hole at the bottom and a new ball was cued up to resume play.



The “gaming” baton has since passed from pinball to video games, with increasing sophistication. Nintendo's Wii made movement in video games so cool that physical therapists use it as part of treating patients. Fast-forward to the iPad, a device through which Axiom and Cameron have collaborated to produce a game that features moving a red ball about the screen toward “docks” for points. The game ends when a player has successfully docked the ball at all nine Cameron's market segments.

And yes, tilting the iPad is not just part of the game, it's essential. (Just don't drop it). Players have two minutes to complete the Cameron journey; the sooner you finish, the higher the score. And like the arcade, high scores are listed at the end of the game.

If you have what it takes, the "Discover Cameron" game is a fun challenge while getting to know the company.

Axiom Tops Field With 20 Crystal Award Nominations





For the third consecutive year, Axiom leads the field with 20 of its projects becoming juried finalists for the Houston chapter of the American Marketing Association’s 2012 Crystal Awards.

Submissions for Crystal Awards must include an essay addressing five criteria: situation/challenges; objectives; strategy/tactics; message alignment; and results. The latter is given double weight toward an entry’s overall score. Crystal Award judges are marketing professionals from outside the Houston area.

AMA Houston is the nation’s largest chapter and one of the most competitive. It has been named Chapter of the Year five times since 2004. In 2011, Axiom tallied the most best-in-category Crystal Award wins as well as the most juried finalists.

This year, Axiom’s work has been recognized across 15 categories. Best-in-category Crystal Award winners will be announced May 17 at AMA Houston’s 26th annual Crystal Awards ceremony at the Hyatt Regency in downtown Houston.

Axiom’s AMA Crystal Award Finalists
·   Art League Houston 2011 Gala Invitation – Direct Mail - Two-Dimensional Single Item
·   Axiom Case Studies – Company or Organization Brochure
·   Basic Energy Services 2010 Annual Report – Annual Report
·   Basic Energy Services Ad Campaign – Advertising - Magazine
·   Discover Cameron 2011 OTC Campaign – Marketing Campaign - B2B
·   Discover Cameron 2011 OTC Funnies (with Cameron) – Animation
·   Discover Cameron Brochures (with Cameron) – Product or Service Brochure - Two or more
·   Discover Cameron Interactive Multimedia (with Cameron) – Interactive/Multimedia Marketing Presentation
·   Discover Cameron Online Ad Banners (with Cameron) – Online Advertisement - Single Banner, Pop-up
·   Discover Cameron Product Illustrations (with Cameron) – Photography/Illustration
·   Discover Cameron 2011 OTC Booth (with Excalibur) – Trade Show Booth, Above 400 Square Feet
·   Dallas White Rock Marathon T-Shirt – Corporate Citizenship
·   EnerVest Marketing Strategy Profile – Marketing Research
·   EnerVest Website – Website - B2B
·   Fire Station 6 Website – Website - Small Budget $10,000 or less
·   Hope Stone - “Experience Hope” – Direct Mail - Two-dimensional Single Item
·   Houstonian Hammerhead Jersey – Corporate Citizenship
·   ION Corporate Rebranding Loop – Animation
·   Reliance Steel & Aluminum 2010 Annual Report – Annual Report
·   Vortex Ventures Interactive Multimedia – Interactive/Multimedia Marketing Presentation

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