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Showing posts from March, 2012

A Look At Axiom On The Move

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It's a rare event when creative energy meets kinetic energy in a move between historic buildings in Houston.

Fortunately, we caught the dynamics on camera as movers and staffers took the Axiom show on the road, a 3-mile trek from TriBeca Lofts at 1210 West Clay to the original Fire Station No. 6 at 1702 Washington Ave.

There was no mistaking the fire-engine red moving boxes, which contained Axiom equipment and employee possessions and were well-suited to their destination. Once the truck pulled into the new Axiom parking lot, employees carried on with unpacking, plugging and sometimes fussing with what-goes-where.

Better yet, the highlights tell the story. Roll 'em!

Axiom Wins Gold and Silver ADDYs Heading Into Nationals

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“Discover Cameron,” an interactive campaign produced by Axiom and Cameron’s marketing team, earned a Gold and two Silver ADDY awards from District 10 of the American Advertising Federation, district ADDY chair Marc Eisenberg announced on Monday.

Axiom also garnered a regional Silver ADDY for its catalog featuring the artwork of Mary McCleary, Art League Houston’s 2011 Artist of the Year.


Axiom’s 2012 Regional ADDY Awards (entry - category - award):
Discover Cameron Market Landscapes – Illustration – Gold ADDYDiscover Cameron Product Illustration – Illustration – Silver ADDYDiscover Cameron Campaign – B-to-B Regional/National – Silver ADDYMary McCleary Catalog (Art League Houston) – Collateral – Silver ADDYAll four Axiom entries now advance to the ADDY Awards’ national competition in Austin, where the winners will be announced at AAF’s national conference in June.

AAF’s District 10, which includes Texas, Oklahoma, Louisiana and Arkansas, will host its special awards presentation on April…

A View To Slide For

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One of the interesting curiosities about Axiom's new offices within the historic Fire Station No. 6 in Houston's Sixth Ward is whether the fire pole is operational.

Well, first off, it wouldn't be a fire station without one. That's part of maintaining the character of the building, even if it's no longer used as the home of the “Rough and Ready” volunteer firefighters of the late 19th-early 20th century.

Aside from the obvious, the fire pole might as well be a lightning rod of conversation. There are actually two brass poles that stand among a series of eight pillars on the ground, but the fire pole goes through the first floor and connects to the ceiling of the second floor. Before Axiom employees moved into Fire Station No. 6 in late February, anticipation grew over who would slide down the fire pole as a direct route from upstairs.


Photographer Pete Lacker snapped many a shot throughout the building's interior and exterior, then eventually assembled the Axiom …

How to Cite Tweets for Academia and Communications

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Seeing how in 2012, most major news events first appear and spread via Twitter in real time, being able to cite these tweets has become an interesting exercise in academic and journalistic sourcing.



In keeping with the times, the MLA and Chicago Manual of Style recently updated their respective guidelines to reflect the growing importance of Twitter in journalism and academia.


The MLA states that the correct way to cite a tweet is:



Here's an example from MLA's page:
Athar, Sohaib (ReallyVirtual). “Helicopter hovering above Abbottabad at 1AM (is a rare event).” 1 May 2011, 3:58 p.m. Tweet. Now, in instances where only the User Name or Twitter handle is known, the name of the person from the citation can be omitted.

The Chicago Manual of Style (Online edition) offers a bit of a broader guideline on how to cite and format tweets:
In the text, you can incorporate the facts into a sentence: In a Twitter post on September 14, 2011, Garrett Kiely (@gkiely) wrote, “Using Google, Authors …

Axiom produces award-winning results on behalf of Art League Houston

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The artwork of Mary McCleary, Art League Houston's 2011 Texas Artist of the Year, provided inspiring imagery for Axiom to work with.

Led by creative director David Lerch, Axiom won a Gold ADDY Award for its "Mary McCleary: A Survey" catalog. Axiom also earned Citations of Excellence for its 2011 Art League Houston Gala campaign, and for an invitation featuring postcard-size reproductions of McCleary works.


The significance of the awards was not lost on Lerch, who recognizes Axiom's versatility in handling integrated campaigns outside of its B2B focus. The meaning went deeper. "She has been an established presence in the arts scene for a long time. Her pieces are rich and detailed. It was a labor of love to work with an artist of her caliber," Lerch said of McCleary.


The ADDY accolades were especially important for Axiom President Tom Hair, a former Art League student and current Board member. He also has overseen in-kind efforts for Hope Stone Inc., in which A…

10 Tips on How Facebook Timeline can Help Your Brand Tell its Story

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If you admin your company's or organization's Facebook page, all pages will transition over to Timeline by March 30. What does this mean for your brand and Facebook page? A lot of work, for sure, but also an unprecedented opportunity to shape how your company or organization is engaged – and perceived – by 845 million users on Facebook.

Below are 10 tips that will keep you ahead of the game and prevent you from being blindsided when your CEO is asking you what happened to the company's Facebook page.


1) Cover Photo. Normal users who have switched over to the new Timeline already know the impact of this feature in conveying your personal brand to your social network. The 851-by-314-pixel dimensions gives you a massive amount of real estate to upload an image that best represents your company's brand. This image should epitomize everything that your company or organization is all about in terms of culture and values. Pick a stunning high-resolution image that will really r…

Cereal Entertainment at Hope Stone Gala

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Axiom was one of the sponsors for the third annual Hope Stone Inc. "Breakfast For Dinner" gala, which included plenty of Frosted Flakes, Froot Loops, Cocoa Puffs, Fruity Pebbles and Cheerios being consumed by about 150 attendees clad in their favorite pajamas and robes.

Saturday's event featured performances by Kids Play Tinies, Kids Play Teens and Hope Stone Dance Company with live music from Mercury Baroque. Hope Stone's annual fund invitation, which was designed by Axiom, recently won a Silver ADDY Award from AAF-Houston.

Founded in 1997 by Jane Weiner, Hope Stone offers free arts education to underserved children in Houston and Katy, Texas, and in New Orleans, La. For more information on Hope Stone, click here.