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Axiom Achieves (6) Best in Category Crystals at the American Marketing Association of Houston's 2011 Crystal Awards



The American Marketing Association (AMA) of Houston honored Axiom with a Best in Category Crystal, to (6) Axiom nominated entries — the most Crystals received by any one firm in the show. Competition was fierce as this year's galleried event drew record participation from 76 Houston-area finalist companies and organizations. Judges score nominations on both the quality of the creative and the ability to demonstrate strategy, execution and measurable results.

Axiom’s AMA Houston 2011 Crystal Award Winners:

  • Cameron’s 2010 Offshore Technology Conference – Marketing Campaign (Business-to-Business)
  • Cameron’s 2010 Offshore Technology Conference MicroTiles – Animation
  • Dawson Geophysical Company – Advertising Campaign
  • Gardner Denver Hoffman Revolution – Trade Show Booth (Medium)
  • Joseph Havel Catalog – Corporate Citizenship
  • PGS OptoSeis – Interactive/Multimedia Marketing Presentation

With over 1100 members, the Houston AMA chapter is also one of the largest and most active in the nation. Adding excitement to the gala, it was announced Houston won "Chapter of the Year” this year for the 5th time in the past 7 years.

Thrive: Executives for Servant Leadership in Action

Axiom’s creative team concluded a naming project for a new national organization based on Servant Leadership. The selected name, Thrive, fit the key objectives: keep it simple and represent the core principles of Servant Leadership which targets C-level executives who strive for operational excellence by motivating employee engagement, and by exploring their own personal growth.

Axiom Leads American Marketing Association’s 2011 Crystal Awards with 26 Finalists

The American Marketing Association (AMA) of Houston’s prestigious Crystal Awards Show has selected 26 Axiom projects – the most nominations from any one firm in the show – as finalists to display in a juried gallery and compete for best in category.

Judges for the AMA Crystal Awards assess entries for acceptance into the show on both the quality of design execution and the validity of an entry’s essay. Each essay must report five essential criteria: situation/challenge, objectives, strategy/tactics, message alignment and results. The results section is given double weight in relation to the final score.

The Houston AMA chapter is one of the most competitive chapters in the nation. It has won “Best Chapter of the Year” three times in the past five years and this year achieved an exponential increase in the volume of Crystal entry submissions.

With a focus on strategic communications for the global energy market, Axiom’s work is recognized in the following categories: Qualitative Research, Annual Reports, Digital Presentations, Special Events, Trade Show Booths, Corporate Citizenship, B2B Marketing Campaigns, Product Launches, Direct Mail, Brochures, Websites, Online Marketing Campaigns, Interactive Multimedia, Promotional Products, Animations and Illustrations.

The following Axiom entries have been nominated and will be exhibited at this year’s ceremony:

Axiom’s American Marketing Association Crystal Award Finalists
  • Cameron’s 2010 Offshore Technology Conference – Exhibition
  • Cameron’s 2010 Offshore Technology Conference MicroTiles – Animation
  • Cameron’s 2010 Offshore Technology Conference – Trade Show Booth (Large)
  • Cameron’s CAMSERV – Advertising Campaign
  • Cameron’s Code of Conduct – Brochure
  • Cameron Do Brasil – Illustration
  • Clark Condon – Website
  • CPI Marketing Strategy Profile – Qualitative Research
  • Dallas White Rock Marathon – Corporate Citizenship
  • Dawson Geophysical Company – Advertising Campaign
  • Gardner Denver Hoffman Revolution – Direct Mail Three-Dimensional
  • Gardner Denver Hoffman Revolution – Marketing Campaign
  • Gardner Denver Hoffman Revolution – Trade Show Booth (Medium)
  • Gardner Denver Hoffman Revolution – Website
  • Gardner Denver PZ-2400 – Direct Mail Three-Dimensional
  • Gardner Denver PZ-2400 – Marketing Campaign
  • Halliburton 2010 – Annual Report
  • Hope Stone – A Full Season of Hope – Corporate Citizenship
  • Houstonian Hammerhead Jersey – Promotional Product
  • Joseph Havel Catalog – Corporate Citizenship
  • Lufkin Investor Relations – Digital Presentation
  • Microsoft Global Energy Forum – Online Marketing Campaign
  • Microsoft Global Energy Forum – Special Events
  • Paradigm “Redefining Interpretation” – Animation
  • PGS OptoSeis – Animation
  • PGS OptoSeis – Interactive Multimedia Marketing Presentation

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